Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

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The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

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Step into the climactic finale of lululemon's 'Get Into It' campaign with an innovative experiential pop-up, Align Legging Dupe Swap.

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