From Garage Gym to Global Brand: How Gymshark Flexed with Influencer Marketing
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Remember the days of baggy gym clothes and clunky sneakers? Enter Gymshark, the fitness apparel brand that ripped up the rulebook and redefined the activewear game. Their secret weapon? A laser focus on social media and influencer marketing, catapulting them from a garage gym dream to a global phenomenon in just a few short years.
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