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• Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

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Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

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Lululemon tells consumers why the real thing is better than #dupes - PR Daily

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

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Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

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