Should You Brand Your Family Business? Evidence from Research and
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Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.
When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships
Why is Branding so Important for a Family-Owned Business? - adlibweb.
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As long as you talk about me: The importance of family firm brands
Claudia BINZ ASTRACHAN, Lecturer, PhD, Lucerne University of Applied Sciences and Arts, Luzern, HSLU, Department of Business Administration
Perceptions of Family Firms Vary by Country: Why This Matters
When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships
Why the family business brand matters: Brand authenticity and the
