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The corset stopped selling, so the company's new CEO decided to develop new products. Then in 1973 Warner Company made history by assigning to cup sizes. The ABC way of bra sizing is still
100 years of everyone's favorite undergarment
1947 women's Warner's ABC Alphabet bra pretty blonde vintage fashion ad
Vintage APR 1945 advertising catalog WARNER'S Bra / Corset ADs
The Warner Brothers and their Amazing Corsets – Bridgeport History Center
The Story Of Bridgeport's Revolutionary Corset Factory
Warner Archives The Underpinnings Museum
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas
Warner Archives The Underpinnings Museum
History of bras - Wikipedia