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The US-based retailer has a cult following similar to Lululemon at a slightly higher price point. Alo could grab market share from Lululemon while lower-priced brands also enter the market in the athleisure space.
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Liza Heid on LinkedIn: Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st…
Alo Yoga to Enter New Markets and Open Several More Stores in Canada
Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st Canadian Store with Plans for National Expansion
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